The Mobile App Market is one of the leading industries in the world. With over Millions of mobile apps in the app stores, getting your app discovered is one of the biggest issues today. Your passion, ingenuity and hard work through the years of mobile design and digital product development needs to be noticed, because you believed that your app provides huge value to consumers. Instead of failing to find an audience for your app, understand and implement App Store optimization and get your app the attention it deserves. Interesting Facts & Figures The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store, which results in improved conversion rate and lower acquisition costs. According to Forrester Research, a significant 63% of all apps downloaded and used in the App Store are found by users browsing for apps. Steps Involved in App Store OptimizationAccording to John Rampton, the heaviest emphasis is on the two factors, which are the title of your app, and app store keyword searches, which form the foundation of your successful ASO strategy, though we have added additional essentials for the ASO. Step 1: Discover the right app store keywordsa) App Store Keyword Ideas One of the biggest aspects of improving your app store search rankings is the choice of keywords. Thus, your app search optimization efforts should start from implementing the right app store keywords. Please find below our keyword ideas: b) App store optimization strategy The foundation of any successful app store optimization strategy is knowing your target audience.
Market research traditionally involves two approaches — primary and secondary research. The former should come right from your intended target audience. For secondary research, the web has lot of tools available to you. Step 2: Apply the app store keywords in the right places During this stage, there are a couple of meta data where you must fill in the text with your app store keywords. a) App Name App Store search algorithms scan the app name for keywords when a user performs an app store search and give higher priority to apps with names that contain the search input. As such, it is a good idea to include a few keywords in your app name. According to MobileDevHQ (now renamed to Tune), using keywords in your title can result in up to 10.3% increase of rankings. You need to find a good balance between keywords and branding. Keep the actual brand name short and sweet and then append this short brand name with a few keywords, typically preceded by a dash or a semicolon like Google Maps - GPS Navigation or Amazon - Shopping made easy. It’s also important to use only URL-friendly characters in your title, particularly in the App Store, as the iOS uses the app name to create your app URL. b) Persuasive App description Google indexes the words in the description fields. By repeating your most important keywords up to 5 times in your description fields, you tell the Google Play algorithm that your app is most relevant to those keywords. Persuasion is the key to making this happen to draw customers’ attention. Try going with the famous Cialdini Principles of Persuasion. They are:
c) App Store Keyword field (iOS App Store) This metadata decides how your app gets discovered. Fill in the keyword meta data with your selected app store keywords. Step 3: Convert visitors to usersOur goal of ASO is to increase the app installs. To this end, the app detail page has to be persuasive enough to convert the app store page visitors to app users. a) App Icon A better icon can increase your downloads up to 560%! The important thing for icon-designing is UNIQUE. You want people to remember the icon after the first impression, so simple designs without much noise is best. Also, make sure your icon will still look good when it is scaled down to the smallest size. Use the science of colors in designing your icon. b) Screenshots This act as the visual selling points to customers. According to StoreMaven, 60% of users won’t swipe past your first two screenshot images. Using your two best screenshots can increase your conversions by 25%! Display your strongest messages in the first two screenshots. Add a short caption text on a clean background into your screenshots and impress a positive impression in the viewers’ mind. Vertical screenshots makes the users see more on the screens. c) Preview Video According to StoreMaven, videos can increase the install rates by more than 23%. Videos will always be displayed before screenshots and the first video will play automatically. d) Ratings & Reviews Ratings and reviews have a great impact on your app downloads and search rankings. Try to get more 5-star ratings for your app. Circa News app is a perfect example. It has an astounding 90% 5-star ratings for every major version. Here is a flowchart of how it asks users if they would like to provide feedback: The key is to direct only positive reviews to App Store, and negative reviews to support. e) Update Frequency Statistics indicate a high correlation between high ratings and app update frequency. It improves user loyalty and keeps an app on top of mind. Apps that are either obsolete or abandoned face deletion from App store. How often should you update your app? Check out this chart first: f) App Localization App localization gives you a larger audience to download your mobile app. David Janner of MAKE APP Magazine conducted a localization experiment. In his experiment, he only localized the app name, the app store keywords, and the top line in the app description. After this, his app received a massive 767% increase in downloads. Before localization, the downloads were mainly from the US. After localization, his downloads looked like this: ASO is crucial to your success! Now that you understand, that just building your app and getting it into the App Store isn’t enough. It’s just half the journey. You’ve got to make it discoverable within and outside the store. ASO is always changing, so constant learning about app store performance and behavior will keep you ahead of the game. We hope you got a lot out of this App Store optimization guide! It will give you a big help in making your app rise to the top of the rankings.
Good luck!
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The business world is full of inspiring success stories with astonishingly triumphant products and services. However, any belief that these were the result of “catching lightning in a bottle” or “being in the right place at the right time” is simply false. Behind the accolades and achievements lies something less glamorous and sensational, but nevertheless crucial to success: concept testing. The Advent of Concept Testing “It is not enough to do your best; you must know what to do, and then do your best.” W. Edwards Deming Developing a new mobile product is an achievement. As an Entrepreneur, how do you know if your ideas will be well received by it’s market and gain a competitive advantage. The faster you use testing to uncover insights about your potential audience’s unique preferences and interests, the sooner you can move forward with a concept that is likely to be a lucrative opportunity. Why go to all of the trouble of designing, making, and testing a real product when you could just test the concept ― quickly, cheaply, and reliably? Concept testing is more efficient in predicting in-market success with a reasonably high degree of accuracy. It’s almost a gift from heaven. In fact, concept testing became the standard of many big Companies and they latched onto it with a vengeance, dramatically increasing their efforts to refine the core concept before actual creation. So, concept testing is the second “what to do.” Focus not just on the product, but first and foremost, focus on the concept. New Philosophy ― Concept over Product This is a new governing philosophy: without a good idea, there was no need for a product. Companies reasoned: if we can predict in-market success from concept testing only, let’s simply assume we’ll get the product right and speed up the development process. Ideally, it is conducted at the pre-launch prototype stage and we would like to reveal key facts and insights:
It helps you discover a potential opportunity in the highly saturated mobile app marketplace. It also helps you answer these essential business questions:
Concept Testing Process We would like to highlight here about the essential part of your mobile app process and how you can leverage it effectively. Through this process - you solidify different app concepts, create mock app store pages , and then send traffic to the concept. In order to extract the most value, you should follow a strategic process. 1) Determine the Factors to Test You’ve identified the business questions you want to answer. First, you should define your different audiences. You can segment them by factors such as:
2) Initial Concept Testing Once you segment your audience, you should then identify the specific concepts you want to test. This first test is crucial to determine the type of ideas that will appeal to the widest potential users. It enables you to understand if this audience worth targeting. It may be a good success or you may want to reconsider the concept. 3) Analyze the Results This test reveals both quantitative data and qualitative data from thousands of highly targeted and quality users. Based on the results of this first test, you can more accurately verify that resources will be invested in the correct place and that the concept will be developed to match the widest possible audience preferences. 4) Post Install Survey A survey would be beneficial, if the users have the chance to complete after clicking “install ” on the test app store page. These survey questions are invaluable to:
5) Finalize Concepts in Subsequent Tests Using the winner of the first test, each subsequent test will help you determine a different aspect or feature of the app. The hypotheses become more specific, and the audience is more representative of your real audience. Each test also uncovers unique app store engagement data. This helps you to understand which messages and creatives drive more people to install and how best to convey the unique selling points of your app. Concept testing offers you a data-backed way to better hedge your bets and find an opportunity with a high chance of success. It gives you a unique glimpse into how potential audiences will react, if there’s an opportunity for a new app, and if it even makes business sense to invest resources into the concept. Please enjoy our short video of our Concept Testing process. “It is not enough to do your best; you must do your concept testing, and then do your best.” Ardu Agencies |
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