I run an electrical industry hard copy trade magazine called Electric.ie. It has a print run of 5,000 copies and we distribute it mainly through post (snail mail) and at wholesaler outlets.
It is a small business. It pays the wages of two full time staff and a part-time editor. It turns over a small profit as well.
We also had a website which had been a basic non-interactive site. We had facebook, linkedin and twitter accounts set up but doing very little with them. No income was generated from this. Read more
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If your start up is struggling to attract customers, you could be making an all too common mistake associated with “spray and pray” marketing. If you are randomly posting ad’s and messages across different channels just hoping the right people will see them, then you’re in danger of wasting time and resources. Read More
Your business is forming, products are ready for launch and it’s time to consider how to get visibility and exposure. How and where do you tell your story and why should you? What makes your start-up special? Why should anyone invest in your company? Read more what you need to get started.
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